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Professional Summary

With over 18 years of experience in leading creative teams and driving strategic design initiatives, I’ve helped shape the visual identity and brand positioning of industry-leading companies. My expertise spans digital, print, video, and television, where I’ve managed end-to-end creative processes for high-impact marketing campaigns. As a Design Director, I’ve built and mentored top-performing teams, launched over 40 products, and created engaging B2B and consumer-facing content. A true player/coach, I thrive in hands-on design work while developing innovative, data-driven solutions, improving operations, and fostering a culture of creative excellence. My leadership style emphasizes collaboration, strategic vision, and delivering results that consistently exceed expectations.

Skills

  • Video Production

  • Storyboard preparation

  • Cross-functional collaboration

  • Client relations

  • Concept development          ​

  • Visual design

  • Brand messaging

  • Staff recruitment

  • Project management

  • Standards implementation

  • Creative strategy

  • Creative positioning

Experience

2020 - 2024

Design Director, UX

Roku, Inc.

  • Inspire culture of excellence governing creative strategies, execution and day-to-day production.

  • Standardize creative design processes by developing guidelines and enforcing best practices.

  • Lead recruiting, selection, hiring and onboarding of creative staff.

  • Leverage AI tools to improve productivity and inspire creativity.

  • Control costs by spearheading negotiations with contractors, agencies and other service providers.

  • Manage daily workloads by organizing schedules and delegating tasks.

  • Develop and design RFP concepts for top-tier media and advertising partners.

  • Prepare executive reports using operational, output and engagement data.

  • Develop and champion new policies that maximize design quality and minimize production errors.

  • Observe industry patterns, trends and utilize data to inform creative strategies.

2011 -2020

Creative Director

Roku. Inc.

  • Built a top-notch design team responsible for helping launch over 40 products, establishing Roku as the leading brand in streaming.

  • Collaborated with CEO, CMO and product teams on product ID, naming and product positioning.

  • Led design strategy, vision and production of IPO road show video, presentation and brand design of S-1.

  • Prepared detailed storyboards showing sequence and timing of story development for product videos.

  • Directed creative strategy for marketing projects inclusive of branding, photography and video production.

  • Approached and solved problems with initiative and sound judgment.

  • Controlled costs by negotiating with agencies and other service providers.

  • Designed and developed seasonal campaigns that increased brand engagement.

  • Inspired culture of excellence governing creative strategies, execution and day-to-day production.

  • Developed brand design strategy for global licensing MVPDs and Roku TV partners.

  • Collaborated positively with peers and other staff members to maintain friendly, supportive and cooperative work atmosphere.

2008 - 2011

Design Director, UX Worldwide

Snapfish by HP (Hewlett Packard)

  • Led redesign of Snapfish.com, taking brand and UX to new heights.

  • Art directed photo shoots and direct-mail catalogs sent to millions, resulting in increased sales 25% YoY.

  • Art directed and created storyboards for first-ever product videos and TV commercials.

  • Presented design work to execs and internal stakeholders to share and challenge ideas.

  • Hired, trained and directed staff members developing design concepts into art layouts and preparing layouts for printing.

  • Inspired culture of excellence governing creative strategies, execution and day-to-day production.

2006 - 2008

Sr Design Program Manager

Adobe Systems 

  • Led and managed creative vision, timelines and budgets for mobile conceptual demos completed by external agencies and internal UX design teams.

  • Partnered with business, technical associates and vendors to develop functional requirements based on business needs.

  • Delivered ground-breaking mobile experience prototypes for user research and testing.

  • Collaborated with design executives defining mobile project scope, design goals, key milestones and UX deliverables.

  • Developed and articulated technical RFPs and Creative Briefs to external design agencies and UX project teams.

2005 - 2006

Art Director

Hotwire (Expedia Inc.)

  • Mentored, managed and led UX design team including copywriters and producers to partner with executives and create a best-in-class user experience for online discount travel.

  • Designed visual prototypes and wireframes for online booking engine and web pages.

  • Led creative direction and online branding of Hotwire.com and first-ever TV ad campaign.

  • Designed the identity, brand voice and look & feel for Hotwire's subsidiary brand, TravelTicker.com.

2001 - 2005

Design Manager

Tivo Inc.

  • Collaborated with executives to build a household brand and execute design strategies across all media including web, video, trade shows and TV advertising.

  • Produced and developed video content viewed monthly by millions of TiVo subscribers.

  • Created storyboards and designed on-screen graphics for video content, product demos, promotional videos and direct-response TV.

  • Managed creative budgets, timelines, outside agencies and internal creative teams.

  • Managed and led CES trade show 4 years in a row including contract negotiations, hiring agencies and designing the brand experience.

  • Collaborated with legal team to protect the TiVo brand internally and externally to ensure full compliance nationwide; included branding assets and legal trademarks.

Education

Academy of Art University, San Francisco, CA

Bachelor of Fine Arts: New Media/Graphic Design   

 

 
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